Here’s How to Make Your Tweets Stand Out
Twitter is an interesting tool. It is undeniably powerful and effective. But one thing remains complicated with Tweets – the amount of buzz coming from it every single second.
Because it is such a large tool with so many members, you have to really make your tweets stand out if you want to drive traffic and interactions to your site. This comes down to content and optimizing your overall Twitter strategy.
How can you do this, when so many others are trying to do the same?
The good news is that you are competing for attention within a specific niche pool, which increases your likelihood of being seen, getting a click-through to your site (in the case of share links), and having others follow your account, and re-tweet or favorite your content. The tips below will help you boost your tweets, so they really stand out against the crowd.
How to be Seen on Twitter:
Use Actual Quotes From The Content
You need more than a snappy title to catch the interest of your potential followers. Rather than copy/pasting the title of a link, try pulling a quote from the text to get people interested in what you have to say.
For example, @Clientsfh will tweet a sentence from within their stories, as their posts don’t have actual titles. They are careful not to give away the punchline, instead enticing people to click through using an engaging segment likely to resonate with freelancers:
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3 Ways Businesses Should Be Writing Content
Blogging for businesses, private clients and people other than yourself is an upward climb. Not only do you have to take on the persona of someone else, it is up to you to write good content, topics and results.
For the everyday business blog, an enthused writer is the most dangerous person in your marketing department.
This is because few eyes actually care what the writer produces and hardly anyone checks her work. But with a bit of direction and long-term planning, business bloggers are able to reinvigorate their blog and social media content.
The Ask-Answer Approach
People use the Internet to find information. Googlers will informally query, “Contractors in New Jersey.” Or, perhaps, “How do I get a better mortgage?” Whether you are a contractor or mortgage broker, it helps to have answers to these questions.
Content helps sites rank higher on SERPs, especially if it matches keywords and search queries. However, it isn’t recommended that amateur or non-technical business writers blog with SEO and other keyword strategies in mind. Well intentioned keyword plugs can quickly become disastrous for the quality of a post and your overall rankings. Keywords often get in the way of flow and overuse of a certain keyword is considered a manipulative, black-hat SEO tactic.
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What is the Meaning of MEMES?
“This is what happens when you take the addictive power of an LOLcat and apply it in a ceonsorship state,” says An Xiao Mina, a writer, technologist and researcher who studies Chinese memes. On the TEDGlobal 2013 stage, she shares the moment that led her to this unusual specialty.
Chinese Legacy of Memes
Two years ago, China’s government imposed a severe crackdown in which many human rights activists were rounded up. In April 2011, Chinese artist Ai Weiwei disappeared for 81 days after being detained at the Beijing airport. During that time, many of his associates were brought in for questioning, others went missing and still others became the subject of wiretaps. Meanwhile, anyone who posted Weiwei’s name or initials online in Chinese social media found their message deleted and, sometimes, their account gone. It was then that Mina noticed an interesting thing pop up on social media — sunflower seeds.
Sunflower seeds may be a popular nosh in China, but these seeds weren’t simply a snack — they referenced Weiwei’s installation of one million porcelain sunflower seeds, hand-painted by 1,600 Chinese artisans, at the Tate Modern in 2010. Posting a sunflower seed was an un-censorable way to show support for Weiwei. As Mina explains, it would be like censors in the United States trying to follow and suppress references to potato chips.
This is what internet memes in China do — they use visual motifs, leverage puns and dream up new words in order to get out a message while avoiding censorship or retribution. “It turns out that internet culture — a culture of rapid remixing and sharing of memes, or cultural units — is a compelling force against censorship,” Mina says. “A peek behind the curtain of the world’s most censored internet has so many corners of creativity as people find new ways to speak out.” (Check out this TED Blog piece looking at 8 examples of Chinese memes, written with Mina’s help last year.)
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The Life of a Tweet
Tweets have rapidly become a mainstay in most forms of entertainment. From sports broadcasts showing athletes’ tweets to news channels like CNN implementing live tweets from viewers, Twitter has been infused into society to the point where even technological illiterates know what it is. The primary form of content on Twitter is tweets — 140 characters at most. But what is the life-span of these concise messages? Let’s travel with a tweet in real-time to find out:
The first step in a tweet’s journey comes from a Twitter user’s brain, onto their keyboard and into the Twitter-sphere. Once they click ‘Tweet’, the message is there for the world to see, along with any hashtags or links they choose to include.
Five to 30 Minutes Later
For the next 30 minutes or so, the tweet will be very visible to Twitter users who follow the account from which the tweet was submitted. Unless one is following thousands of accounts, most tweets on their home page will have been submitted less than 30 minutes ago. The tweet is still visible at this point, but views will drop significantly shortly.
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Philoselfie: Science Behind Selfie-Expression
The science of the selfie explained.
Oxford Dictionary’s word of the year is also one of the most fascinating movements in social is that of the selfie. Part vanity, part communication, part fun, and part absurdity, selfies represent a new generation of #selfieexpression cum egotistical emoticons…but not necessarily in a bad way. Nevertheless, the psychology and science behind selfies are strangely fascinating and therefore I continue to study and report on its evolution.
Selfiecity, a new research project, studies Instagram data from five cities around the world including Bangkok, Berlin, Moscow, New York, and Sao Paulo. Wired initially reported on Selfiecity’s initial findings. I didn’t want to be selfie’ish with the information so, I’m sharing the highlights with you here.
Right now, there are more than 79 million pictures on Instagram with the hashtag #selfie. You can add another 7 million for #selfies and 1 million for #selfienation. Not counted though, are the number of selfies that don’t include a meta reference beyond the visual that you are indeed looking at a selfie.
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