Startups and small business owners often tell us, time is one of the biggest limits they have; they simply don’t have time to devote to everything. Focusing on social media adds another layer to your already business days. Here are five simple tips to help you manage the social media best.
Each year you spend precious time creating your social media plan based on our goals for the year. Are you using it? Keep your plan visible as a reminder of the topics and campaigns you want to cover. This reminder helps you focus on the things that will make the most impact for your business.
Instead of trying to remember to post to your social media profiles daily, schedule your posts ahead of time. This tip saves you time and assures your stay active on social media. Set aside an hour or less each week to do it.
Facebook pages have a function to schedule multiple posts. There are also other tools such as Hootsuite, Buffer, and Sprout Social with scheduling features.
Just because there are many social media platforms out there, you don’t have to use them all. Find out which social media forms your customers are using and focus on those. Consider what kind of social media will best showcase your products or services. By limiting your attention to precise social media, you will make better use of the profiles you use.
Each post you make does not have to include content you created especially for your business. There is a variety of content that you can curate. Just make sure you select quality material that your customers will like or find useful.
Entrepreneurs often prefer to focus on their expertise and work in running the business. Why not hire someone to focus on social media for you? There are may be instances when your social media needs increase such as during a major campaign and using an expert makes sense.
Don’t be afraid to hire a specialist; it is more affordable than you think. Many times consultants have monthly fees for a set amount of tasks.
After using these simple tips for a while, you will tame the social media beast in now time at all.