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5 Time Saving Social Media Tips for Small Business Owners


instagram, social media

Startups and small business owners often tell us, time is one of the biggest limits they have; they simply don’t have time to devote to everything. Focusing on social media adds another layer to your already business days. Here are five simple tips to help you manage the social media best.

1. Follow your social media plan.

Each year you spend precious time creating your social media plan based on our goals for the year. Are you using it? Keep your plan visible as a reminder of the topics and campaigns you want to cover. This reminder helps you focus on the things that will make the most impact for your business.

2. Schedule your social media posts.

Instead of trying to remember to post to your social media profiles daily, schedule your posts ahead of time. This tip saves you time and assures your stay active on social media. Set aside an hour or less each week to do it.

Facebook pages have a function to schedule multiple posts. There are also other tools such as Hootsuite, Buffer, and Sprout Social with scheduling features.

3. Focus on two social media platforms.

Just because there are many social media platforms out there, you don’t have to use them all. Find out which social media forms your customers are using and focus on those. Consider what kind of social media will best showcase your products or services. By limiting your attention to precise social media, you will make better use of the profiles you use.

4. Curate content that your customers will find useful.

Each post you make does not have to include content you created especially for your business. There is a variety of content that you can curate. Just make sure you select quality material that your customers will like or find useful.

5. Know when to hire help.

Entrepreneurs often prefer to focus on their expertise and work in running the business. Why not hire someone to focus on social media for you? There are may be instances when your social media needs increase such as during a major campaign and using an expert makes sense.

Don’t be afraid to hire a specialist; it is more affordable than you think. Many times consultants have monthly fees for a set amount of tasks.

After using these simple tips for a while, you will tame the social media beast in now time at all.


Top 2 Tips to Help You Take the Twitter Plunge


Take the plunge

Twitter is a vast and ever-changing social media landscape.

It moves quickly and frequently.


All types of people use it, and more importantly, all types of people use it differently. Businesses and corporations don’t use Twitter the same way that the average person does which can make running a Twitter account seem confusing and complicated, especially for those who don’t already have a personal account.

Here are some simple points to remember that can make a Twitter account much easier and less daunting.

There are a lot of different tips and tricks to running Twitter accounts, for both personal and professional use, because everyone handles (no pun intended) their own Twitter experience differently. Some people tweet hourly while others are perfectly content to tweet just once a day or even less.

Which is why the first point on this list, for business and personal use, is to JUST DO IT. Spending hours agonizing over the perfect tweet really just means that those hours are spent not tweeting anything at all. Does that mean it’s silly to check tweets for typos or mistakes before hitting that Tweet button? Of course not. (Especially those hashtags #whichcanjustgetsolongandhardtoread!) But don’t let the fear of tweeting something silly or dumb prevent you from tweeting at all.

The second point on this list is geared specifically toward businesses, but can be helpful for anyone, which is check your hashtag BEFORE you use it. This is really just a simple search on Twitter of the hashtag you want to start using. Why? Because if it’s a hashtag that you want your followers to use to be able to connect with you or a hashtag that you want your followers to use so that you can connect with them, you want to be sure that no one or nothing else that you don’t want to be associated with has used the same hashtag.

Share your aha or oh-no Twitter moments.

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