Blogging for businesses, private clients and people other than yourself is an upward climb. Not only do you have to take on the persona of someone else, it is up to you to write good content, topics and results.
For the everyday business blog, an enthused writer is the most dangerous person in your marketing department.
This is because few eyes actually care what the writer produces and hardly anyone checks her work. But with a bit of direction and long-term planning, business bloggers are able to reinvigorate their blog and social media content.
People use the Internet to find information. Googlers will informally query, “Contractors in New Jersey.” Or, perhaps, “How do I get a better mortgage?” Whether you are a contractor or mortgage broker, it helps to have answers to these questions.
Content helps sites rank higher on SERPs, especially if it matches keywords and search queries. However, it isn’t recommended that amateur or non-technical business writers blog with SEO and other keyword strategies in mind. Well intentioned keyword plugs can quickly become disastrous for the quality of a post and your overall rankings. Keywords often get in the way of flow and overuse of a certain keyword is considered a manipulative, black-hat SEO tactic.
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